Bradley’s Journey
Bradley burned out running a $600,000 business in 2015 – working constantly, even conducting team meetings from Disney World. The stress got so bad he developed heart palpitations and had to see a cardiologist. His business was growing, but it completely owned him.
Core Philosophy
The reality is that most owners don’t actually own their business – the business owns them. You must transition from being the “rainmaker” (doing everything) to the “architect” (designing systems).
The Dream Outcome
A profitable, $1M+ business that runs and grows without you.
Three Core Problems & Solutions
1. Lack of Clarity → Roadmap
- Where you are today (Point A)
- Where you’re going (Point B)
- Your plan to get there
2. Lack of Systems → Operating System
Stop running on a “you operating system.” Build documented processes across 4 principles and 12 playbooks so knowledge doesn’t walk out the door when people leave.
3. Tired/Stressed/Overwhelmed → Lead Yourself First
You can’t give what you don’t have. Focus on:
- For You: Capture wins weekly
- For Your Team: Give them your energy
- For Your Business: Think strategically (60-90 min weekly outside the office)
Five Scale Milestones
- $1M Revenue (91% of businesses never achieve this)
- Growth + Profitability (Rule of 40: growth rate + profit margin ≥ 40%)
- 12+ Weeks Off per year
- Leverage (EA + AI)
- Operating System (documented processes)
Bottom Line
Business is a team sport, but you need great people AND great systems. Most owners are excellent firefighters but even better arsonists – constantly reacting instead of planning. The transformation starts with you, not your team.
