So you’ve heard this adage before: “Your net worth is your network.” But I would like to propose that your forgotten business assets and connections are of massive value, and add to your net worth exponentially. Keep reading or watch above to find out why.

What Is The Value of a Phone?

Let’s talk about the value of a cell phone. You could have a Galaxy, Google Pixel, whatever that yanisanta takumbo advertises on TV or whatever it is, it doesn’t matter. Let’s say that the phone costs like 1000 bucks maybe? And if somebody said they would sell you the phone for $100, you would think it was stolen! Well, what if that someone offered to pay me $100,000 for this phone. Nobody initially would pay $100,000 for this phone! But there’s a deeper question here.

What Is On The Phone?

What if the $100,000 phone belonged to Rick Barnes, the head basketball coach at Tennessee? Think about all of the contacts that he has. In my mind, this contact list is like a Rembrandt In The Attic. But it’s not like the assets I discussed in that training. This time, the Rembrandt is Rick Barnes’ NETWORK.  One of the things that I think is really valuable about you and about your company is the breadth of the rolodex of clients that you have.  Add to this the people that you know who can connect you with other people too. When you put down in one place, out of your head and out of your phone, there’s tremendous value in just those contacts.

Network

At the end of the day, we often don’t realize the assets that we actually have. If we can begin to see the value of certain things such as the contacts in a phone and the ability to be able to connect those people, now we can think about monetizing those things. There are partnerships that you could have, spotlight events that you could do together, webinars you could be on together, and more.  In my personal experience, some of our podcast sponsors and even my partnership initially with Club Capital, there was no outbound reach. I simply connected with people and found value in that. As your network grows, you become an invaluable piece in your community and for your business.

Get Around Experts

So how can you develop the assets of your network?  Locally, you could host a breakfast for entrepreneurs to create relationships and meet new people. Online, consider connecting through workshops and Facebook groups.  However you choose to build your network of people, look for the valuable connections.  There is no way of knowing just how much value they could produce for you in the future.

Grow Your Leadership

Bradley has many resources to grow your leadership in the area of vision and priorities.  Check out a few of them:

People say “You are the sum of the 5 people closest to you,” all the time.  While that has always resonated with me, it never really caused me to make a change. But a variation of this concept has, and the variation is proximity. Here’s where I saw proximity truly impact my choices.  Keep reading…

As a business owner, you have a vision for how big you want your company to be. Whether it’s a $1M business or a $100M empire, the key to achieving that vision is to build the right foundations and structures early on. The beach analogy can help illustrate this concept. Keep reading…

it's time to solve the rainmaker's dilemma

It’s difficult to get to your destination if you aren’t sure where you currently are!  After all, the path from Minnesota to Canada is very different than the path from Mexico to Canada.  If you aren’t certain where you’re at today in business, you need to take the Rainmaker to Architect assessment.  It will gauge your strengths and weaknesses as a leader and in your business.  Then, you’ll get detailed, specific suggestions for improvement.  Take the assessment here.