Recently, I saw a thought post from Brian Luebben in a podcasting group that drove this point home: What it actually takes is greater than what you think it will take. I’m breaking it down in this training.
Brian’s Big Payoff
Brian shared that he built a podcast audience of 50k people per month. His goal is to reach 1M a month in 2024. He built the audience through creating over 250 hours of content, 271 Facebook posts, 750 pieces of content, and being a guest on 46 other podcasts. This is a tremendous amount of work, including time invested, editing, and promoting. However, look at the payoff. 50 THOUSAND listeners every month.
Is It Worth It?
If you have a podcast, you know how impressive this is. But did you know it took this much work? Probably not. Would you invest the time and sweat equity to do the same?