Recently, I saw a thought post from Brian Luebben in a podcasting group that drove this point home: What it actually takes is greater than what you think it will take. I’m breaking it down in this training.
Brian’s Big Payoff
Brian shared that he built a podcast audience of 50k people per month. His goal is to reach 1M a month in 2024. He built the audience through creating over 250 hours of content, 271 Facebook posts, 750 pieces of content, and being a guest on 46 other podcasts. This is a tremendous amount of work, including time invested, editing, and promoting. However, look at the payoff. 50 THOUSAND listeners every month.
Is It Worth It?
If you have a podcast, you know how impressive this is. But did you know it took this much work? Probably not. Would you invest the time and sweat equity to do the same?
Log of Lessons Learned
Back in 2022 when I looked over my “Log of Lessons Learned,” I noted that “Far too often, I have dramatically underestimated the amount of effort it takes to be successful.” Honestly, I’ve never expected accomplishing a goal to be a cakewalk. After years in business, I know better than to expect it to be easy! However, looking back on the different things I’ve done in business, I expected it to take work but rarely the amount of time and effort it actually required.
What It Takes In Business
Business is hard! And the further you want to go, if you find things easy, your goals are not big enough. But it can still be enjoyable. When you relish a challenge, it doesn’t feel like a grind.
I share this all the time, but 97% of all businesses fail. Only 2% see 1M in revenue. It is difficult to survive as a small or medium-sized business in America. When you do, it pays really well. This is similar to professional athletes. Only a handful of people can do what they do, so it pays handsomely.
Mindset To Do What It Actually Takes
So whenever I’m planning for the year, I start with a business plan that lays out what I want to do. Then, I reverse-engineer those end results to see what needs to be done, who should do it, and about how much time it should take. Sometimes, when we have a plan, we mess up. Then, you’ll find there are unknowns in the journey. It’s not going to be easy. However, you adjust and keep going. This mindset has served me really well. I hope it will serve you too.
Grow Your Leadership
Bradley has many resources to grow your leadership in the area of vision and priorities. Check out a few of them:
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It’s difficult to get to your destination if you aren’t sure where you currently are! After all, the path from Minnesota to Canada is very different than the path from Mexico to Canada. If you aren’t certain where you’re at today in business, you need to take the Rainmaker to Architect assessment. It will gauge your strengths and weaknesses as a leader and in your business. Then, you’ll get detailed, specific suggestions for improvement. Take the assessment here.