When you think about establishing your business priorities, allocating your time, your scoreboards, and the team you have, you also have to think about your marketing and sales strategy.

marketing team discussing numbers

What Is Your Marketing Strategy?

Remember, marketing drives sales made.  While there are endless options for HOW to market, it is important to first define “What is your marketing plan?”  If I were to ask you that question, would you be able to outline the ways you market.

sales charts

What Is Your Sales Strategy?

Then, ask yourself what is your sales system.  From lead to closed sale, what is the process?  One of the key roles you have in your business is “Chief Reminding Officer,” to nurture your team into following that system.