Time Under The Bar

Recently, I spoke with someone who is very healthy and fit.  I asked him what his secret was to incredible fitness!  His response?  “Honestly Bradley, it’s just time spent under the bar. I spend more time than most people do at the gym.”   But this isn’t a health and fitness post, so why do I bring it up?  I think that business requires “time under the bar” too.  Let’s unpack this…

woman smiling and standing in front of business

Business Owners Have Natural Strengths

Most entrepreneurs are great at certain business-building skills.  These often include sales, performing a sought-after service, bootstrapping everything to “get it done,” etc.  If you’re naturally good at something, it takes less effort to do it well.  We talk about this a lot over here at Business Growth Curator.  It’s called The Rainmaker’s Dilemma, and it often traps entrepreneurs in the weeds of their businesses.  (We also help owners break this cycle, and highly recommend you learn more about The Rainmaker’s Dilemma here.)

business owner looking concerned

Business Owners Also Have Natural Weaknesses

When you grow your business, you begin to notice some gaps in your skills. For me, this was marketing. While the internet in general wasn’t seen as a marketing platform when I was growing my business in 2008, I quickly realized that I didn’t know much about any type of marketing. As an insurance agent, we had just one method of finding new customers – cold calling referrals. When yo