Time Under The Bar
Recently, I spoke with someone who is very healthy and fit. I asked him what his secret was to incredible fitness! His response? “Honestly Bradley, it’s just time spent under the bar. I spend more time than most people do at the gym.” But this isn’t a health and fitness post, so why do I bring it up? I think that business requires “time under the bar” too. Let’s unpack this…
Business Owners Have Natural Strengths
Most entrepreneurs are great at certain business-building skills. These often include sales, performing a sought-after service, bootstrapping everything to “get it done,” etc. If you’re naturally good at something, it takes less effort to do it well. We talk about this a lot over here at Business Growth Curator. It’s called The Rainmaker’s Dilemma, and it often traps entrepreneurs in the weeds of their businesses. (We also help owners break this cycle, and highly recommend you learn more about The Rainmaker’s Dilemma here.)