The first law of a tipping point is the Law of a Few. This speaks to a small number of people (i.e. “connectors,” “mavens,” and “salespeople”) who can have a disproportionate impact on spreading an idea or trend. When small businesses connect with one of these influential people, it can have a huge impact on their growth. Usually these people are also known to adopt trends early, and they can set trends through their sphere of influence.