The Tipping Point is a concept introduced by Malcolm Gladwell in his book of the same name. It refers to the moment when a previously slow-moving change or idea suddenly becomes viral and spreads rapidly.

momentum tipping point

The Small Business Tipping Point

The concept of a Tipping Point is especially relevant to small businesses. This is because they often face the challenge of creating momentum and growth while competing against larger, more established companies. So how can small businesses use the concept of the tipping point to create momentum and growth? By focusing on identifying and targeting early adopters, creating a memorable and compelling brand, and leveraging the power of social proof.

one person on a phone law of the few

The Law of the Few