As a business owner, you have a vision for how big you want your company to be. Whether it’s a $1M business or a $100M empire, the key to achieving that vision is to build the right foundations and structures early on. The beach analogy can help illustrate this concept.


Would You Build On a Beach?

Imagine you have a piece of land at the beach. You can either build a simple shack, a house, or a 50-story condominium. Your choice of what to build is similar to your vision for your business. The bigger the company you want to build, the wider and deeper the foundation needs to be to support that infrastructure.

home foundation

What Is Your Foundation?

The foundation of a business includes everything from the company’s values and culture to its organizational structure and processes. Without a solid foundation, a business will struggle to scale and achieve its goals. That’s why it’s so important to start building the right foundations early on.