If you speak with someone who is excited about how they’re doing business, they will probably suggest you follow their lead. In theory, it makes sense. If you do the same things, you’ll get the same results, right? This theory propels many large business coaching programs forward. For example, I was certified to train other business owners in Gino Wickmam’s EOS Operating System. They want everyone to train a “pure” model, meaning that it is exactly the same for everyone. While this system, and others like Scaling Up by Vern Harnish and The Impact Filter from Dan Sullivan are geared toward large corporations. And the principles are good, but they may not always apply to smaller businesses doing less than $1M.