What you pay attention to shapes your thoughts, mindsets, and your business decisions. Watch Bradley’s quick video training to see where your attention should be.

car drifting on pavement

Are You On The Drift?

Michael Hyatt first gave me this idea of “the drift,” where you kind of drift away from something over a period of time.  You never wake up and say “Today’s the day I’m going to sabotage my business,” or “Today’s the day I’m going to ruin my culture in my business.”

Ultimately what happens is that over a period of time, you drift by what you’re listening, reading, and who you’re talking to.  You have to stay very focused on the obstacles that are holding you back, and on consuming material and speaking with people who will help you overcome that obstacle.

stack of open books

What You Consume Gets Your Attention

For example, one year I set a goal to read 36 books.  At the end of the year, I accomplished the goal, but I couldn’t tell you what I took away from that reading!  I was just reading to accomplish that goal.  Now, I read fewer books, but I am intentional about what I’m reading and how I can apply it.

This is similar to the principle of a “Low Info Diet” that I shared recently.  Instead of taking in all the information available, you should seek to take in the information you need to grow.  You may find that there are one or two specific thing