In this training, I’m sharing the Thinking Time question that has recently provided the most transformative answers for my business.

How Do You Spend Your Time?
I recently spoke with a business owner client of mine who is going on a long flight. We spoke about books and podcasts he could have on the flight. But ultimately, he is going to work on business development and thinking time. And I shared my favorite Thinking Time Question with him.

My Favorite Thinking Time Question
“What would we need to do, and how would we need to act as a business so that we could hit our 3 year vision and still hit $0 ad spend because our clients would use word of mouth to tell others about us.”
While this may not be a realistic goal, it allows you truly think about how you can step your game up. How can you create such an exceptional experience that your clients would be compelled to tell others about it? I have done this with incredible movies and books, but how often have I done it with businesses?

Wait…Isn’t This Just A Referral?
Word of mouth marketing is different than referrals. Referrals happen when you request names or connections in return for something small. While referrals are a great method as well, word of mouth marketing is something that people do without being prompted at all.

How It Looks In Practice
For my own program, Blueprint, what would need to be true? For us, I believe it is giving people the Operating System and then adding coaching as a service. So we have built a Notion template with the entire operating system, ready to release at the end of Q4 2023. We want this to be an exceptionally built system that comes pre-loaded with every template and training. Then, all they need is the coaching and accountability that we provide on a weekly basis inside Blueprint.
Grow Your Leadership
Bradley has many resources to grow your leadership in the area of vision and priorities. Check out a few of them:
How do you keep your business running smoothly without constantly having to go back and fix or troubleshoot? By keeping the lug nuts tight. Keep reading…
As owners, we are pulled in a hundred directions every single day in our business and our personal lives. But the answer to this one question will help you define your priorities. What does the business need? Keep reading…

It’s difficult to get to your destination if you aren’t sure where you currently are! After all, the path from Minnesota to Canada is very different than the path from Mexico to Canada. If you aren’t certain where you’re at today in business, you need to take the Rainmaker to Architect assessment. It will gauge your strengths and weaknesses as a leader and in your business. Then, you’ll get detailed, specific suggestions for improvement. Take the assessment here.