As a business owner, sometimes you give a hard “no.” Here is my process for making those decisions.

three people having a sales conversation

The Sales Pitch

Recently, I spoke with a business owner about the Blueprint coaching program. They weren’t a great fit for the program, but wanted to share more about their offer with me. So I listened to their pitch on a certain type of marketing. As I was listening, I knew for sure that it would be a hard “no.” I was able to confidently share that “no.” The reality is that a sales pitch is meant to bring someone to a decision, no matter what the decision is.

yes no maybe