As a business owner, sometimes you give a hard “no.” Here is my process for making those decisions.

three people having a sales conversation

The Sales Pitch

Recently, I spoke with a business owner about the Blueprint coaching program. They weren’t a great fit for the program, but wanted to share more about their offer with me. So I listened to their pitch on a certain type of marketing. As I was listening, I knew for sure that it would be a hard “no.” I was able to confidently share that “no.” The reality is that a sales pitch is meant to bring someone to a decision, no matter what the decision is.

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What Led To My “No”

The reality is that every business decision needs to include time, energy, and money as factors. If it takes more time than you have, or if it is outside of your current budget, then you can easily say no. There may be times where the payoff is worth the investment, but most of the time you can easily see what aligns with your business’s needs, possibilities, and values. This is how you decide when something is a hard no.

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The Strategy of Saying “No”

Realistically, when you say “no” to one thing, you can say “yes” to another. In my business, most of my marketing expenses go towards paid ads. I didn’t need to add another form of marketing, because the strategy I am using is working. It also was not the type of strategy that would bring the kind of growth I was looking for in my business. When you’re listening to an opportunity, consider what your “yes” would force you to say “no” to, and visa versa.

What Is Your “No?”

What do you need to say to no to in this phase of your business? What needs your “all in” yes? Take some time to think about where your time, energy, and money are going. Then, make some important decisions based on your business strategy.

Grow Your Leadership

Bradley has many resources to grow your leadership in the area of vision and priorities.  Check out a few of them:

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The most complex strategies that look good on paper may not be what actually works for your business.  When it comes to strategy, don’t be cute.  Keep reading…

How do you expand your beliefs? Discover how Bradley implements The 10x Mind Expander. Keep reading…

it's time to solve the rainmaker's dilemma

It’s difficult to get to your destination if you aren’t sure where you currently are! After all, the path from Minnesota to Canada is very different than the path from Mexico to Canada. If you aren’t certain where you’re at today in business, you need to take the Rainmaker to Architect assessment. It will gauge your strengths and weaknesses as a leader and in your business. Then, you’ll get detailed, specific suggestions for improvement. Take the assessment here.