Stop trying to use fancy methods and complicated strategies in your business. Don’t be cute: keep it simple and effective.
Shiny Business Syndrome
Recently, I was going over a new funnel and ads strategy with my business coach. After I’d finished laying out my shiny new marketing plan, my coach said, “Bradley, don’t be cute. Keep things simple. Master the fundamentals first.” He proceeded to revise this complicated, trendy strategy to be a simple and effective plan. This coaching session got me thinking…where else in my business am I being cute while losing effectiveness?
