Desire won’t get you to your goal, but design will. Learn how to leverage both of them in this quick training, Desire vs. Design:

Do You Have Desire?
Dream-boards, goal setting workshops, visualization, pep-talks, speakers, gurus and inspirational quotes seem to be the staple diet of the ambitious person. The underlying message is that humans lack motivation to succeed, or at least need reminding what they are striving for. If these things are valuable, it’s because desire is a key ingredient in success and it must be enhanced and recreated as often as possible.

Have You Failed Before?
Every top entrepreneur will talk about their desire to succeed, but very few failed entrepreneurs get interviewed for magazines. If you did interview the failing business owners (like I have), you would discover they want success just as badly, if not more than the top entrepreneurs. Is desire important when it comes to success? Is it vital that you really want something in order to get it? Is it necessary to visualize success and conjure up an emotional storm? To a degree, desire is important. It’s an easy argument to make that you must know what you want if you’re going to get it; it’s not terribly profound though. Far more valuable than desire is design. We live in a world where successful outcomes are designed to occur far more than they are desired into existence.

Design That Does The Job
A 200-ton plane takes off in flight because it was designed to; the pilot doesn’t need a pep-talk to get it airborne. A Porsche 911 accelerates swiftly to 100km/ h because of the engineering; the passenger seat isn’t put there for a guru to stir the driver up. A 100-story building stays upright in a storm because of its architecture and construction; it doesn’t require motivational quotes to reinforce its structure. These amazing feats of human innovation had something to do with desire, but mostly it was the design that got the job done.

Design For The Desire
A business succeeds because it was designed to succeed. It is an ecosystem of assets that have been developed and utilized efficiently–a blend of intellectual property, capital, equipment, staff, leadership and innovation. Each component is thought through, improved, refined and enhanced. Each little insight is processed and measured against a new level of output.
Grow Your Leadership
Bradley has many resources to grow your leadership in the area of vision and priorities. Check out a few of them:
Recently, I heard a podcast from Michael Hyatt talking about why it’s lonely at the top. While we’ve all heard this, and know it to be true, I don’t think it needs to be. Here’s why: Keep Reading…
Recently, I saw a thought post from Brian Luebben in a podcasting group that drove this point home: What it actually takes is greater than what you think it will take. I’m breaking it down in this training. Keep reading…

It’s difficult to get to your destination if you aren’t sure where you currently are! After all, the path from Minnesota to Canada is very different than the path from Mexico to Canada. If you aren’t certain where you’re at today in business, you need to take the Rainmaker to Architect assessment. It will gauge your strengths and weaknesses as a leader and in your business. Then, you’ll get detailed, specific suggestions for improvement. Take the assessment here.