In this training, I’m sharing my business takeaways from a recent golf trip to Bandon Dunes, including exceeding expectations, knowing your audience, and building the team that can execute your strategy.

1. Exceed Expectations
Bandon Dunes is one of the best places to golf due to weather and food. Anyone visiting has extremely high expectations. Even in my golfing group, we talked this up for two years. And believe it or not, it exceeded expectations.
However, if it had simply met expectations, it would’ve been phenomenal.
Bandon Dunes was designed to be an outstanding experience. From location on the Pacific Ocean to the food to the best gear in the pro shop. In the pro shop, they will deliver your purchases to your room and provide essentials or toiletries on request.
So where in your business can you find ways to exceed expectations? Most businesses just meet expectations, but you can go above and beyond to provide an exceptional experience.

2. Knowing Your Audience
Bandon Dunes’ audience is golf groups, not twosomes. They can accommodate larger groups with ease. Even their restaurants are tailored for large groups. Everywhere you look, Bandon Dunes is tailored specifically to delight their audience.
How well do you know your audience? What is tailored in your business to cater directly to what your audience wants and needs?

3. Lessons From A European Business Man At The Course
a) Mentor The People On Your Team
Where can you mentor someone in your team? They may not be fully ready for every opportunity, but when you give them the support they can take it and grow within your business.
b) Match The Team With The Strategy
When industries and technologies change, you have to adapt and grow. Ultimately, some people cannot stay within your organization to help it get where it needs to go. And that hard choice can create hundreds of millions of dollars of value. This comes down to having A-Players on your team. You need people who can execute the strategy if you’re ready to scale.

Thinking Time
Take 15 or 20 minutes to think about which one of this ideas you can begin to implement in your business. It will position you for even greater growth!
Grow Your Leadership
Bradley has many resources to grow your leadership in the area of vision and priorities. Check out a few of them:
As a business owner, it’s easy to put off different business building activities until you find a more convenient time. Unfortunately, the time will never come. Keep reading…
What is the true question you should be asking to solve an issue in your business? Is it what or how? Keep reading…

It’s difficult to get to your destination if you aren’t sure where you currently are! After all, the path from Minnesota to Canada is very different than the path from Mexico to Canada. If you aren’t certain where you’re at today in business, you need to take the Rainmaker to Architect assessment. It will gauge your strengths and weaknesses as a leader and in your business. Then, you’ll get detailed, specific suggestions for improvement. Take the assessment here.