As a business owner, it’s easy to put off different business building activities until you find a more convenient time. Unfortunately, the time will never come. Here is why it is important to take action rather than waiting for the “right” time.

business owner writing in journal

What Happens When You Recognize a Business Need?

If you’re like most business owners I know, there are a million things on your plate. You have a hand in daily processes, a toe in marketing, a foot in sales, and a big gaping hole in business development. It’s normal to believe that there will be a more convenient time to put your owner and visionary hat on to grow your business. However, most of the time when you see a need or opportunity, you lack the bandwidth to take advantage of it. This present us with the inconvenient reality and the “bad news” that I share with most business owners.

woman in office holding notepad

The Time Will Never Come

The bad news is that the time will never come to do all the things you’ve been putting off. As a business owner, you have to choose to take action on things that will build your business.  For example, I recently had someone ask me for a playbook on creating playbooks. Now, I had standards that my team followed to create playbooks, but no documentation for it. So, instead of continuing to put it off and allowing my EA to remind people every time they used the wrong font, I took 15 minutes to create a playbook. Then, I sent it to my EA to see what I had missed. After creating it, we sent the new playbook over to the person who asked.  This was a process I needed for my business, but it wasn’t something I had prioritized for my time. Instead, I waited until it was needed im