During a recent conversation with Bradley, one of his clients shared his plans for expanding his team. This business owner’s vision had been meticulously outlined on a glass whiteboard. They discussed the sequence of hiring, the cascade of responsibilities, and the pivotal question of how each role would directly impact the company’s financial success.
What Is The Purpose of Each Staff Member’s Role?
In this conversation, the term “accountability chart” surfaced, leading to a deeper exploration into the purpose of every position. Hiring isn’t merely about filling seats; it is about understanding how each role served the overarching goal of profitability and growth.
The pivotal moment came when Bradley asked: “How does this role help the company make money?” It was a question that demanded clarity and introspection, revealing gaps in the owner’s understanding that were previously overlooked.
This moment led to a broader inspection of roles across various departments in his business. From executive assistants to marketing specialists, from sales teams to finance personnel, the same principle held true: every role was intricately linked to the company’s financial success.
Many of us are familiar with the feeling of being stretched thin, trying to balance personal care with business obligations. It’s a struggle I’ve been grappling with, particularly in recent weeks. Journaling has been a helpful tool for me, providing a space to reflect on how I want to show up for the important people in my life—family, friends, team members, and customers.
Entrepreneurs often find that the lines between personal and professional life blur, or even disappear. We might discuss business strategies on vacation or think about work during family time. This intertwining of roles is both the beauty and the challenge of entrepreneurship. Unlike employees who can clock out at 5 PM, business owners often find it hard to switch off.
Defining The Importance Of Each Role
In response to this realization, the business owner made a simple addition was made to his company’s job description template: a section devoted to detailing the role’s impact on the bottom line. This call for transparency and alignment in the hiring process can ensure that every team member understands their contribution to the company’s financial health.
You can get the Job Description template with this section here.
At its core, this conversation underscored a fundamental truth: the purpose of every business is to remain profitable and to sustain growth. While missions and visions may vary, this foundational principle remains constant. Without profitability or financial viability, the grandest of missions cannot be realized.
Investing In Ongoing Success
Through this conversation, one truth emerged with crystalline clarity: the purpose of every business is to thrive—to remain not just in existence, but in a state of perpetual growth and prosperity. And in that pursuit lies the essence of every role, every function, and every endeavor: to contribute to the enduring success of the business.
Grow Your Leadership
Bradley has many resources to grow your leadership in the area of vision and priorities. Check out a few of them:
As business owners, we are often caught up in the daily grind, managing teams, meeting client expectations, and balancing personal life. Our first principle is to lead ourselves first. Keep reading…
In this free WebClass, learn how to design & install an operating system that runs like clockwork. Learn more…
It’s difficult to get to your destination if you aren’t sure where you currently are! After all, the path from Minnesota to Canada is very different than the path from Mexico to Canada. If you aren’t certain where you’re at today in business, you need to take the Rainmaker to Architect assessment. It will gauge your strengths and weaknesses as a leader and in your business. Then, you’ll get detailed, specific suggestions for improvement. Take the assessment here.
MEET YOUR COACH
BRADLEY HAMNER

Bradley is a Business Growth Coach and Value Builder consultant, empowering entrepreneurs to become architects of their own success. He shares his revolutionary BlueprintOS methodology, unlocking businesses’ true potential and driving remarkable achievements.