Great athletes train to improve their weak areas and become better all around players. But in business, Bradley shares his experiences around doing the opposite of this, and why it’s more effective for your bottom line.

Strengths or Weaknesses?

When you look at great athletes like Giannis Antetokounmpo or Steph Curry, you hear inspiring stories about how they excelled in one area and were weak in another. They always trained to improve, and their skills become greater assets to the game. So as a business owner, you may feel that if you get better at new skills and weak areas, you can make more money in your career. After all, doesn’t your weakness also weaken your business? This sounds like a logical conclusion.

However, other people recommend discovering what you’re really good at, and then tripling down on it. That sounds great too, until you realize that focusing on only your strengths is beginning to hold your business back. You don’t know anything about hiring or marketing, so you can only grow as far as your skills allow you to do or lead.

What Does a Business Need?

Then I heard something that truly made sense. Look at the business as its own entity – outside of your personal strengths and weaknesses – that need to be balanced. You may be 85% – 90% focused in on sales if it’s your strength, but you need marketing if you’re going to sell something. So you need to find someone who knows marketing and then bring them into the business. This is the “who” not “how” concept.  This is how you can continue to focus on your strengths while also strengthening the weak areas of your business.

Discover the strengths and weaknesses in your business so that you can begin to balance them with this free assessment.