“Simplify to multiply.”  Everyone has heard this before.  Some coaches have built their whole business around it.  Do a quick google search and you’ll get thousands of hits.  However, no one gives an example of what it really means in practical terms.  Today, I want to show you one way we simplified our business recently.

For Business Growth Curator, we implemented “simplify to multiply” in our core offers.  For months, we had an offer stack that looked great.  We took clients from a starting offer to a higher ticket offer.  The whole team was in agreement with having these offers.  Then, in the last couple weeks, we cut two programs.  These programs were set to generate over $250k in revenue.  More importantly, we believed in the value these offers provided.  So why did we cut them? 



Why Say No?

It’s easy to say no to bad ideas.  Logically, everyone can agree that a bad idea should be let go.  For example, if something isn’t working, you stop doing it.  Sometimes you adjust and try again rather than cutting it completely.  

However, it’s difficult to say no to good ideas.  Why?  Because they make sense.  Good ideas fit your brand, and they provide value to your client while generating revenue.  So why would you even want to consider saying no?  In order to make room for the best ideas.

In our case, we cut out an accelerated program model.  We also cut out an a la carte course.  This is because we found that offers similar to ours were underutilized by our target market.  If our clients weren’t going to make use of the offer, they certainly wouldn’t get the results promised.  Because of this, statistically, the offers just wouldn’t make the impact we hoped for.  Cutting them made room for us to focus on a core offer that provided the results we promised.


whiteboard showing hand drawn business models

Look For Ways To Simplify

Other ways you can simplify your business include streamlining technology, focusing your marketing dollars on your highest converting channel, assessing your calendar for time sucks, shorten your daily to-do list, and beginning to delegate repeatable endeavors.  We’ve found that once you simplify your offers, these other areas of business can be structured differently.  After all, you need fewer systems to deliver one or two strong offers vs. five or six scattered offers.

We would love to help you with simplifying your business!  In a few weeks, I’ll be sharing how to move from your business’ rainmaker to architecting your vision.  But don’t worry – you don’t have to wait to begin simplifying!  If you haven’t yet, grab your free copy of our eBook, Freedom Point, and start creating a business that works for you.