Point B – Your Business Blueprint: The 3-1-90 Framework for Breaking Out of Groundhog Day
October 14, 2025 | Bradley Hamner
Have you ever felt like you’re living business Groundhog Day? Each December, you sit down to set goals for the coming year, only to realize you’re writing down the same objectives you had last year. And the year before that.
If this sounds familiar, you’re not alone. For years, I experienced this frustrating cycle myself. But what I discovered was that the problem wasn’t a lack of ambition or effort—it was the framework itself.
Beyond One-Year Thinking
Most business owners are reasonably good at setting annual goals. The challenge is that one-year thinking keeps us trapped in a repetitive cycle. We need a structure that’s both actionable enough to create urgency and expansive enough to drive meaningful transformation.
That’s where the business blueprint comes in.
Beyond One-Year Thinking
Most business owners are reasonably good at setting annual goals. The challenge is that one-year thinking keeps us trapped in a repetitive cycle. We need a structure that’s both actionable enough to create urgency and expansive enough to drive meaningful transformation.
That’s where the business blueprint comes in.
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The Three Components of Your Business Blueprint
Your business blueprint—what I call the “3-1-90” framework—consists of three interconnected elements that answer the fundamental question: Where are you going?
1. Your Three-Year Vision
This is where everything starts. Not with incremental improvements to last year’s goals, but with a compelling picture of where your business will be three years from now.
Three influential resources shaped my thinking here:
- Vivid Vision by Cameron Herold
- The Vision Driven Leader by Michael Hyatt
- The Dan Sullivan Question from Strategic Coach
The Dan Sullivan approach is particularly powerful. Imagine we’re sitting down for dinner three years from today. We’re at your favorite restaurant in your city, enjoying great food and reflecting on the past three years. You’re excited and proud as you share everything you’ve accomplished.
Now here’s the key: describe what happened in the affirmative. Not “this is what I want to happen” or “this is what I hope will happen,” but “this is what happened.” This subtle shift in language is incredibly powerful.
I’ve seen clients complete their first three-year vision and move into their second, and they’re consistently blown away by how small their initial thinking was. You simply have to go through the process to experience this expansion.
2. Your One-Year Objectives
With your three-year vision established, you can now identify three to five major objectives for the current year. These aren’t random goals—they’re strategic milestones that move you closer to your three-year vision.
This is where your vision becomes tangible and actionable.
3. Your 90-Day Priorities
Finally, what are the priorities you need to execute this quarter? These are the specific actions that help you achieve your annual objectives, which in turn move you toward your three-year vision.
The 90-day timeframe creates healthy urgency. It’s short enough that you can’t afford to mess around, but long enough to make meaningful progress.
Why This Framework Works
The 3-1-90 framework breaks the Groundhog Day cycle by:
Expanding your perspective beyond the annual planning trap that keeps you repeating the same goals
Creating alignment between your immediate actions and your long-term vision
Building momentum through quarterly wins that compound over time
Attracting and retaining top talent who want to be part of a compelling future
A-players don’t just want a job—they want to be part of something that’s going somewhere. When they can see a clear vision for where the business is headed, they see opportunities for their own growth and future.
Your Complete Business Roadmap
This business blueprint represents Point B—where you’re going. Combined with Point A (where you are today, which we covered in the previous episode), you now have two critical coordinates.
Next week, we’ll discuss the third essential component: your detailed plan to bridge the gap from Point A to Point B.
Your business roadmap consists of:
- Point A: Where you are today
- Point B: Where you’re going (your business blueprint)
- Your Plan: How you’ll make it happen
Getting Started
If you’ve never created a three-year vision before, I cannot recommend it enough. Start by asking yourself the Dan Sullivan question. Put yourself in that future dinner conversation. What are you celebrating? What has your business become? What impact are you making?
Then work backward to identify the annual objectives and quarterly priorities that will get you there.
The alternative is another year of the same goals, the same frustrations, and the same feeling that you’re running hard but not actually moving forward.
It’s time to break out of Groundhog Day and build your business by design.
Ready to dive deeper into strategic planning frameworks like this? Join me for an upcoming event (linked below) where we’ll explore more strategies to build your business blueprint.