Learn how to make money from intellectual property assets in your business…without losing the rights to them.
What Are You Building?
A while ago, I shared a training called “The Beach Analogy.” The basic idea is that if you bought a piece of land at the beach, you would buy it to build something specific. Whether it’s a shack, a house, or a mansion, there’s a vision. That vision drives all of your plans. From the materials you purchase to how deep the foundation is, to everything in between, it’s being pulled together in a specific vision.
The Importance of Perceived Value
Having a vision and purpose for buying land is also true of what you do after you&