Learn how to make money from intellectual property assets in your business…without losing the rights to them.

view from a living room window beach house

What Are You Building?

A while ago, I shared a training called “The Beach Analogy.” The basic idea is that if you bought a piece of land at the beach, you would buy it to build something specific. Whether it’s a shack, a house, or a mansion, there’s a vision.  That vision drives all of your plans.  From the materials you purchase to how deep the foundation is, to everything in between, it’s being pulled together in a specific vision.

new york city skyline

The Importance of Perceived Value