Do you feel like your business relies solely on you, even though you have a team? Are you constantly worried about the day to day of your business? If you step out of the office, is your mind still there? When was the last time that you took more than a day or two off, and truly didn’t work? Will you ever be able to end the owner dependence in your business?
If you’re stuck in keeping the business going every day, you’re not alone. Most owners start their business because they want freedom, flexibility, and working on something they’re passionate about. However, if you own a business, you probably found out quickly that freedom and flexibility doesn’t happen by accident. Usually, it’s the opposite. As much as you want this, you started working more and more hours to get ahead, all while feeling farther and farther behind.
This is what we at Business Growth Curator call being the Rainmaker. You’re responsible for all the money-making activities in your business. More than likely, you find it difficult to know what to delegate to your team. This leads to you being stuck in the day to day, repeating the same processes that created the frustration and LACK of flexibility you so desperately want to eliminate. So how do you change this? Keep reading to find out…
What Is A Rainmaker?
Most founders make the largest contribution to their company’s success by winning new customers. This means that you’re either landing clients or keeping them happy. Additionally, selling is where you make the biggest contribution in the shortest possible time. After all, closing a significant piece of business can transform your company. This is why most founders focus on attracting and serving customers. Because of this focus, we call them The Rainmakers. (Somewhat less common are founders who make the largest contribution to their company in the areas of finance, HR policy or legal issues. They are out there, but they’re rare.)
The problem founders and owners find is that, over time, their revenues plateau. This can be confusing, because Rainmakers typically grow quickly in the beginning. But when the Rainmaker runs out of selling hours in the day, the company plateaus and revenue begins to flatline. This is a period of frustration for most Rainmakers. They begin to continuously bump up against the limits of their personal capacity to sell, because their businesses are owner dependent.