A Sales Playbook isn’t just a few scripts to follow when you’re working a lead. It goes into the mindset, processes, core functions and sustainability in businesses. Some of the core functions of the sales playbook are customer retention and ascension. As a business owner, it is worth taking the time to build a sales playbook for your team.
What Makes a Great Sales Playbook
A playbook isn’t just a step by step instruction manual. Good playbooks visually map out how to do something. Then, your sales playbook should have scripts to support how you can do the process. You should also include templates for emails and any other communication processes. But there is one key component that most entrepreneurs miss, and I had to develop it through practical experiences with the help of mentors.
This component is the mindset behind sales. If we don’t articulate this mindset, then our team may not understand why we ask certain questions or go through certain scripts. For example, one of the questions that we always during client intake is, “If you lean out three years, and you were the happiest you could be, what would it look like?” I usually give my personal example, and allow them to share theirs. It is one of the scripted parts of the process.
How To Create a Sales Playbook
When someone following your sales playbook understands both the context and the mindset for the processes, they will be able to execute the entire process more effectively. To recap, a great sales playbook has processes, scripts, and mindset. Which one do you want to build up for your business?
Building playbooks is part of our BlueprintOS system that equips owners to learn how to design & install an operating system that runs like clockwork. You can learn more about how this operating system would work for your business when you register for our upcoming free WebClass, Introduction To BlueprintOS.
Grow Your Leadership
Bradley has many resources to grow your leadership in the area of vision and priorities. Check out a few of them:
You may naturally push against anything that looks like structure or process and routine. But for entrepreneurs and business owners, some processes and routines will create the freedom you desire. Keep reading…
In this free WebClass, learn how to design & install an operating system that runs like clockwork. Learn more…
It’s difficult to get to your destination if you aren’t sure where you currently are! After all, the path from Minnesota to Canada is very different than the path from Mexico to Canada. If you aren’t certain where you’re at today in business, you need to take the Rainmaker to Architect assessment. It will gauge your strengths and weaknesses as a leader and in your business. Then, you’ll get detailed, specific suggestions for improvement. Take the assessment here.
MEET YOUR COACH
BRADLEY HAMNER
Bradley is a Business Growth Coach and Value Builder consultant, empowering entrepreneurs to become architects of their own success. He shares his revolutionary BlueprintOS methodology, unlocking businesses’ true potential and driving remarkable achievements.