Have you ever considered the ROI of a salad? This may seem like a strange question, but the answer lies in how valuable your time is and your buyback rate. In this episode, Bradley shares how he bought back his time (and energy) with a salad.

Business Owners are Busy…

One day, I was at the gym around lunch time. I realized I needed to eat something, and decided to stick with my healthy commitments by getting a salad. The closest salad place was 12 minutes from my gym. Since it was already 24 minutes to get there and back, plus possible time in traffic and time waiting in line, I decided to order my $18-ish salad on DoorDash, making it a $34 salad with tax and tip. At this point, you might be wondering if I just took you through a strange story problem or if I turned the blog into my personal journal. Neither one…this salad taught me a valuable lesson. I realized that my 30+ minutes could be bought back for less than the value of an hour in my day. So I began to think about the ROI on this salad.

Buying Back Your Time

As a fellow business owner, let me tell you, buying back time is like discovering a secret superpower. Seriously, it’s the ultimate game-changer in the entrepreneurial world. Think about it: time is the one resource we can’t manufacture more of. Once it’s gone, it’s gone. So, every minute we can free up is like a golden nugget of opportunity.

Imagine all the tedious, repetitive tasks that eat away at your day. Stuff like answering emails, scheduling meetings, or sorting through paperwork. Sure, they’re necessary evils, but they also devour precious hours that could be better spent growing your business or simply enjoying life outside of work. That’s where buying back time comes in.